Britain's Next Top Model (cycle 10)

The tenth cycle of Britain's Next Top Model premiered on 14 January 2016 on Lifetime. This was the first cycle of the series to air on the network after the show was cancelled in 2013 during its original run on Sky Living from 2005 to 2013. The title of the show was changed back from Britain & Ireland's Next Top Model to Britain's Next Top Model due to licensing issues, although contestants from Ireland were still allowed to apply for the show.

The new cycle featured a completely revamped panel of judges. Former host Elle Macpherson was replaced by cycle 2 runner-up and model Gillian Hill. The remaining panel of judges consisted of male model Paul Sculfor, fashion photographer Nicky Johnston, and OBE fashion director and journalist Hilary Alexander.

The prizes for this cycle included a modelling contract with Models 1, a fashion spread in Cosmopolitan magazine, a nation-wide advertising campaign for Head & Shoulders as well as an additional campaign for Sleek Makeup along with a yearly supply of the brand's products, an appearance on The Clothes Show catwalk, and an all-expenses paid holiday trip to Barbados courtesy of Sandals Resort.

The winner of this cycle was TBA.

This season was preceded by cycle nine and followed by cycle eleven.

Contestants
(Ages stated are at start of contest)